The Amazon presence at CES is intended to drive awareness, thought leadership, and accelerate pipeline for attendees. Target attendees include press, influencers, partners, developers and consumers. The aim is to showcase all that Amazon and the extended ecosystem has to offer to strategize, build, and implement amazing consumer experiences.

I defined and built the “Paper craft” art direction for Amazon's global CES 2021 exhibit. This included the overall look/feel of the event, the event style guide, two 10,000 sq ft main exhibits at the Venetian Hotel in Las Vegas, marketing assets, promotional videos, websites, swag, art for accompanying Amazon related booths (Ring, Auto) and a variety of connecting assets.

The event space shows how the creative look and feel reflected the unique characteristics that make Alexa, Alexa. Alexa strives to be clever, relevant, and make the customer smile. Alexa’s warmth, friendliness, and personalized touches make interacting with her enjoyable